Strategic advertising and marketing is important for start-ups looking to get grip and drive development. If you're an owner struggling to attract attention to your product or firm, it's time to change your emphasis from product advancement to advertising strategy. With the best approach, you can properly get to and involve your target market, ulti… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the procedure that prospective consumers go through when considering a purchase. It… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other truths concerning modern-day B2B advertising and marketing. We go over exactly how the buying journey is now totally fragmented and the manner in which community structure can help marketers take back control of the exp… Read More

TL; DR - If you need temporary outcomes, e.g., revenue, don't assume that the trick is catching a lot more demand. This technique is ending up being much less reliable, as well as it's a means to shed precious resources. Concentrate on developing need where you can get near-term success. The purchaser's trip can not be " curved to… Read More

TL; DR - If you require short-term outcomes, e.g., revenue, do not assume that the key is recording more need. This technique is becoming much less reliable, and it's a method to melt priceless resources. Concentrate on developing need where you can obtain near-term success. The customer's trip can not be "bent to our will." If yo… Read More